Karen Horgan
CEO and Co-Founder

Karen is a thought leader in the application of behavioral economics and an expert in developing high impact engagement programs to drive health-related behavior change.


Karen Horgan’s passion for health and belief in evidence-based approaches led her to co-found VAL Health, the leading health behavioral economics firm. As the CEO of VAL Health, she has spearheaded the development of hundreds of behavior change programs that enable clients to overcome healthcare’s biggest challenges. Prior to joining VAL Health, Karen was Chief Marketing Officer at Keystone Strategy, a consulting firm affiliated with experts from Harvard, University of Pennsylvania, and MIT, where she led global client engagements to develop R&D and innovation solutions for Fortune 500 companies including PepsiCo, Microsoft, and Johnson & Johnson. Karen has also led marketing and product management teams for early-stage technology companies and was a consultant with Bain and Company in Boston and Hong Kong.


Karen holds a M.B.A. from the Harvard Business School and a B.A. with honors from the University of Pennsylvania and a B.S. with honors from the Wharton School at the University of Pennsylvania.